Untangling Complex Content Rights with FilmTrack


The intricacies of managing content rights can pose significant challenges for even the most established media companies. The process becomes even more daunting when companies have a vast content portfolio that spans different genres, regions, and platforms. For such organizations, rights management isn't just an administrative task – it's an essential part of business operations, directly impacting sales and distribution efforts.

Consider the journey of Imagicomm Entertainment, a distinguished distribution branch of a major network. As their content landscape shifted, they faced unique challenges but ultimately transitioned to a cutting-edge rights management solution.

A Glimpse Into Imagicomm's Diverse Portfolio

Imagicomm has an impressive history, especially in the central U.S., where their content, primarily classic Westerns, enjoys immense popularity. They have been growing steadily over the past ten years, and in 2022, they launched Cowboy Way FAST channel, driven by original content. With this diversification came an avalanche of content rights complexities, including:

  • A surge in content volume
  • Different rights and agreements for diverse content
  • Overlapping rights and legal complications
  • Sales teams struggling with accurate content availability

Simply put, Imagicomm's growth demanded a game-changing solution.

FilmTrack: The Catalyst of Change

Upon scouting multiple rights management platforms, Imagicomm found their match in FilmTrack. Not only did FilmTrack's platform meet their rights management needs, but it also seamlessly integrated into Imagicomm's operations and became a catalyst for enhanced sales.

The key strengths of FilmTrack are many—Imagicomm now accesses:

  • A Unified, Centralized Database 
  • Smooth Integrations With Robust APIs 
  • Sales Enhancements With Quick Access to Valuable Details 
  • Precision Segmentation to Optimize Distribution 
  • Automated Contract Alerts 
  • Powerful Scalability  
  • Insightful Reporting & Analytics 

Not Just a Tool, but a Sales Powerhouse

FilmTrack isn't just a rights management system for Imagicomm; it's a transformative sales tool. The quick export of detailed reports and metadata empowers Imagicomm's sales teams, ensuring they approach negotiations with unmatched confidence and precision.

Access the Story!

Imagicomm Entertainment's journey with FilmTrack underscores the significance of rights management in the media industry. Efficient rights management is no longer a luxury but a necessity for companies looking to thrive. For those in the media domain, Imagicomm's collaboration with FilmTrack offers a beacon of inspiration and a clear roadmap to navigate the intricacies of modern media rights.

Eager to explore this transformation in depth? Dive into our detailed case study

FilmTrack is an RBC Company and subsidiary of City National Bank Member FDIC. City National Bank is a subsidiary of Royal Bank of Canada.

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